Built by appraisers,
for appraisers.
Built around USPAP Standards 7 & 8 and CUSPAP Standards 6 & 7 — not retrofitted to them. Appraisers who use this tool produce reports that meet the Standards by default, because the workflow itself enforces them.
From the
field up.
Chris Ireton, CPPA, spent over twelve years in the trenches of heavy equipment, industrial machinery, and antique vehicle appraisal — working auction floors, secondhand markets, and the full range of valuation scenarios the industry throws at credentialed appraisers.
At a previous firm, Chris built a series of workflow automations that transformed how the team operated. The productivity gains were unmeasurable. That experience lit a fire: if the right automation could do that for one firm, what could the right platform do for an industry?
Fair Market Valuations is the answer to that question.
"Each automation multiplied productivity by an amount I couldn't put a number on. I've been chasing those multiples of efficiency ever since."
Appraisers deserve
better tools.
The industry has been doing it the hard way for too long. Multiple platforms, multiple screens, fragmented records — all for work that should be streamlined and defensible by default.
Engineered around
the standards.
Every workflow gate, disclosure field, and compliance checkpoint is a first-class part of the platform — not a checkbox bolted on afterward. Appraisers can't sign a report until it meets the requirements. That's not a limitation. That's the product.
Clarity for
the whole
industry.
The goal was never just to make appraisers faster — though they are. It was to make appraisal work repeatable, predictable, and obvious to explain to anyone who looks at it.
When a value is challenged by a lender, a court, or a client, the appraiser who used this platform has a complete, structured, timestamped record of every decision they made. That's not luck. That's architecture.
The bigger ambition is industry-wide: a better general understanding of how markets shape values and how values are conceived. Equipment appraisal is a discipline that deserves the same rigor, transparency, and credibility as any other valuation profession.
Ready to work the right way?
Join appraisers who've moved from fragmented workflows to a platform built around the standards they live by.
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